Instax & Liel

This campaign was created as a collaboration between Liel Eli and Instax Mini 12, with the goal of building a natural connection between the product and the presenter through shared values. and a relevant target audience.

The campaign presents Instax not only as a photography product, but as a fun experience that invites people to pause, capture, and document authentic everyday moments. Through digital ads, Instagram posts, stories, filters, and physical activations, the campaign encourages participation, sharing, and online conversation.