GUMGUM is a branding project for a long-lasting chewing gum, designed with a colorful, youthful, and trendy visual language. The brand offers a fun chewing experience through unique flavors and unexpected combinations.

The project targets teenagers who want to stay updated, discover new things, and feel connected to their social circle. The concept, Always part of the gang, connects the gum’s long-lasting flavor with a sense of belonging a small, fun product that stays with users throughout their everyday social moments.